In 2011, Joi Ito, Director of the MIT Media Lab, had a need to understand what was happening with an earthquake in Japan, so he created a way to find that information. He lived and acted in the present. With the world moving so rapidly, a new approach to innovation was needed. Joi calls the people changing the method now-ists for living and working from the ground up. His TED Talk features his journey and what we as human beings can do to join the movement.
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