"There are plenty of books that teach how to influence the behavior of others, but anyone who's set a personal goal knows it's a lot tougher to apply those lessons inward. Ayelet Fishbach, a behavioral science and marketing professor at the University of Chicago's Booth School of Business, has written a new book that can help. Get It Done: Surprising Lessons from the Science of Motivation, which was released in January, offers a framework for setting and attaining goals, working through roadblocks, and keeping the temptation to quit at bay."More about the book in this interview with Fishbach.
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