Knowledge@Wharton and Michale Useem interview Dave Neiswander, CEO of World Bicycle Relief on their unique business model. The desire to help in a world crisis and providing disaster relief has led to this non-profit that designs for purpose. They are creatively combining philanthropy with social enterprise to achieve results.They now provide their Buffalo bicycles, over 450,000 in 19 countries, to non-profits like Unicef, World Vision and Care Internaional. There number one advice for business - is to know your customer, and know your environment. Listening to the people who will be using your product and creating models of partnership.
↧